Meta swaps ‘Made with AI’ for ‘AI info’ label in photos

Meta responds to complaints by changing ‘Made with AI’ label to ‘AI info’ for clearer context in photos. Learn how the company ensures accurate AI labeling.

Caption:AI info label replacing Made with AI in photos.

The Highlights:

Meta started tagging photos with a “Made with AI” label, but photographers complained about mislabeling due to basic editing tools being used in real photos.
Due to user feedback and confusion, Meta is changing the tag to “AI info” across all its apps to provide clearer context about the use of AI in images.
The company will continue using technology to detect AI usage in photos by relying on technical metadata standards like C2PA and IPTC, ensuring accurate labeling based on AI tools used.
The new “AI Info” label aims to better align with user expectations regarding AI involvement in image creation or modification, while addressing challenges of detecting completely AI-generated content and varying levels of AI-powered editing. Companies like Adobe may need to inform users about potential labeling when using certain tools.

“Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context.”

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Meta swaps `Made with AI` for `AI info` label in photos

Meta has responded to user complaints about the “Made with AI” label on photos by changing it to “AI info” across all its apps. The company acknowledged that the previous label was causing confusion as it did not clearly indicate whether the image was created using AI or if AI-powered tools were used in editing.

In a recent blog post, Meta stated, “Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context.” The new tag aims to better inform users that an image may have been modified with AI tools rather than entirely created by AI.

Despite this change, Meta will continue using technology to detect the use of AI in photos based on technical metadata standards like C2PA and IPTC. This means images edited using tools like Adobe’s Generative AI Fill may still receive the new “AI info” label.

Meta spokesperson Kate McLaughlin emphasized that “‘AI Info’ can encompass content that was made and/or modified with AI,” aligning more closely with user expectations. However, this update does not address completely AI-generated photos going undetected or provide details on the extent of AI-powered editing in an image.

Moving forward, social networks must establish guidelines without penalizing photographers who use generative AI elements in their editing workflows. Companies like Adobe should also educate users about potential labeling when utilizing specific tools for photo touch-ups.

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Conclusion:

Meta is changing the “Made with AI” label to “AI info” across all its apps due to user complaints and confusion regarding the level of AI used in photos. This change aims to clarify that images tagged with ‘AI info’ may have utilized AI-powered tools in the editing process, rather than being entirely created by AI.
The underlying technology for detecting the use of AI in photos and labeling them remains unchanged. Meta continues to rely on technical metadata standards like C2PA and IPTC, which provide information about the use of AI tools. This means that even minor modifications using tools like Adobe’s Generative AI Fill may result in photos being labeled with the new ‘AI info’ tag.
While the new label helps improve clarity, it does not address issues related to completely AI-generated photos going undetected or inform users about the extent of AI-powered editing done on an image. Meta and other social networks will need to collaborate with industry partners to enhance guidelines without unfairly penalizing photographers who have used generative AI elements in their editing workflows.